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SPARKLE WITHOUT LIMITS

Premium jewelry that delivers diamond-level beauty at prices that make sense

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Smart Choices Shine Brightest

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Heart and Pear Moissanite NecklaceHeart and Pear Moissanite Necklace
Heart and Pear Moissanite Necklace Sale price$115.00
Color
3 Prong Heart Tennis Necklace3 Prong Heart Tennis Necklace
3 Prong Heart Tennis Necklace Sale priceFrom $140.00
1 Carat Moissanite Heart Necklace1 Carat Moissanite Heart Necklace
1 Carat Moissanite Heart Necklace Sale price$90.00
Color
1 Carat Moissanite Round Necklace1 Carat Moissanite Round Necklace
1 Carat Moissanite Round Necklace Sale price$90.00
Color
Oval Eternity Band Ring, CZOval Eternity Band Ring, CZ
Oval Eternity Band Ring, CZ Sale priceFrom $85.00
Color
2ct. Emerald Moissanite Travel Engagement Ring2ct. Emerald Moissanite Travel Engagement Ring
2ct. Emerald Moissanite Travel Engagement Ring Sale price$105.00
Color
Cushion Tennis BraceletCushion Tennis Bracelet
Cushion Tennis Bracelet Sale priceFrom $100.00
Bezel-Set Round Moissanite Stud EarringsBezel-Set Round Moissanite Stud Earrings
Bezel-Set Round Moissanite Stud Earrings Sale priceFrom $80.00
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Brilliant by Choice

We believe you shouldn't have to choose between beautiful and smart. Built on over a decade of jewelry industry expertise, CHOE delivers premium moissanite pieces that give you the luxury look you love at prices that make sense. Because smart choices are stunning choices.

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Free shipping

Free shipping on all orders. No minimums.

EASY RETURNS

7-Day no questions asked return policy

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Women-Owned

Empowering women to make confident choices

Smart Is Sustainable

Moissanite is the eco-friendly choice that outshines traditional diamonds. Lab-created with minimal environmental impact, our stones offer superior brilliance while protecting the planet. Choose beauty that aligns with your values.

99% less environmental impact than mined diamonds

Lab-created perfection - no mining required

Superior fire and brilliance - more sparkle than diamonds

Conflict-free guarantee - ethically created every time

Learn About Moissanite

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Bottom Line

Same stunning look. Smarter choice. Better price.

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