Diamonds have long been the symbol of luxury and romance. They sparkle on engagement rings, dazzle in necklaces, and hold cultural weight as one of the most, if not the most, desirable gemstones on Earth. However, there is more to these natural diamonds related to their environmental and ethical costs and impacts. Meanwhile, lab-grown options, deemed a cleaner alternative, have their fair share of limitations.  

Unknown to many, there’s a smarter, more transparent, and genuinely sustainable alternative gaining serious ground. Moissanite, with its stunning brilliance and near-identical appearance to diamonds, is an upgrade in many respects. CHOE Jewelers, a modern, women-led brand committed to creating timeless jewelry, harnesses Moissanite to offer luxury without the guilt, limitations, or inflated prices that traditionally come with it.  

CHOE acknowledges that the fine jewelry market has been shifting over the past years, driven by consumer demand for ethical sourcing, affordability, and authenticity. Natural diamonds are mined from the Earth. CHOE founder Judy adds: “Diamond pricing is also not as accurate. It’s because of the limited supply that marks up the value.” 

Lab-grown diamonds have entered the scene as a more sustainable option. Chemically identical to natural diamonds but created in a lab, it eliminates the need for mining. However, CHOE has observed how the industry still suffers from unsustainable pricing.  

CHOE believes Moissanite is a compelling choice in modern fine jewelry. Discovered in meteorites and now produced entirely in labs, Moissanite requires no mining and minimal environmental disruption. The manufacturing process is, therefore, energy-efficient compared to lab-grown diamonds.  

From a performance standpoint, Moissanite is an impressive gemstone in its own right. On a Mohs scale, which measures the hardness of minerals, it scores approximately 9.25 out of 10. “This makes it durable enough for everyday wear without fear of damage. It won’t easily scratch or chip, yet it doesn’t require the same precautions as expensive diamonds,” Judy states. 

For CHOE, one of the most significant emotional benefits of Moissanite is peace of mind. People can actually enjoy wearing their jewelry without the anxiety of losing a piece that costs thousands. No more locking away a wedding ring during vacations or skipping your favorite necklace on a night out. Moissanite makes it possible to wear fine jewelry fearlessly. 

CHOE stands out in the fine jewelry world for redefining what luxury means for the modern woman. It’s built on the belief that beautiful jewelry shouldn’t require compromise. Judy personally designs each piece, bringing a sense of artistry, intention, and timelessness that sets the brand apart. Her designs blend classic silhouettes with modern sensibility, ensuring each item feels elegant today and forever wearable in the future. 

All CHOE pieces are crafted from high-quality sterling silver, which offers intrinsic value beyond the gemstone. They’re nickel- and lead-free, hypoallergenic, and tarnish-resistant as well. Judy goes a step further by making many of her designs adjustable, adding thoughtful touches like extra links in necklaces or offering multiple bracelet sizes.  

To keep costs accessible without sacrificing design integrity, CHOE manufactures its pieces in China using custom-cut Moissanite sourced from one of the world’s largest and most reputable suppliers. Judy oversees every step of the design and sampling process, refining molds, adjusting cuts, and ensuring that each piece meets the brand’s high standards before it’s stocked, stored, or shipped from CHOE’s New Jersey base. Unlike mass-produced accessories, CHOE’s designs are intimate, personal, and created with the consumer in mind. 

Ultimately, CHOE Jewelers gives women a new relationship with adornment. Judy states: “CHOE is about making empowered choices that reflect your values without sacrificing beauty. It’s about building a wardrobe of sparkle that travels with you, moves with you, and grows with you.”